Post by SEOs seem to have fallen prey on Jan 27, 2024 8:30:50 GMT
However, if you strike the right balance, the rewards are unparalleled. Dig deeper: The SEO career path: What it may look like and how to level up Nurturing talent and motivation in your SEO team Effective leadership and management of an SEO team require a shift in focus from outdated ranking metrics to meaningful KPIs and fostering a diverse range of talents. You can enhance team efficiency and client satisfaction by recognizing the potential for individual growth within the team and providing the right tools for the job. While some search marketers may face challenges when collaborating with developers unfamiliar with SEO, it’s not a universal experience.
In my decade-plus in SEO, I’ve worked DB to Data with some of the most enthusiastic front- and back-end developers about implementing “SEO” tickets. Some bias by focusing on problems rather than solutions. In reality, SEOs and developers share a desire for respect and expertise acknowledgment rather than quick internet solutions. My past frustrations with developers were often my own shortcomings, not theirs. In this article, I’ll go through with you a few things on how to collaborate well with developers, including: My now standard operating procedure with developers, which could/should be your new baseline expectation.
A few less common situations where you’re able to build trust with developers. Working with developers: The bare minimum My bare minimum for working with developers requires: Going in with a desired end state rather than a specific solution. Being curious rather than accusatory. Following their process and providing all the information they need to get the job done or tell me why they can’t do it. Speak well about them behind their back, and share their success up and out. Montse Cano on X Montse Cano on X Montse Cano summarizes this beautifully and expands on where she felt these issues originated: “[in] the notion that engineering teams exist to do what you wanted them to do, and that they did so by simply pressing a button that would take them 2 minutes.
In my decade-plus in SEO, I’ve worked DB to Data with some of the most enthusiastic front- and back-end developers about implementing “SEO” tickets. Some bias by focusing on problems rather than solutions. In reality, SEOs and developers share a desire for respect and expertise acknowledgment rather than quick internet solutions. My past frustrations with developers were often my own shortcomings, not theirs. In this article, I’ll go through with you a few things on how to collaborate well with developers, including: My now standard operating procedure with developers, which could/should be your new baseline expectation.
A few less common situations where you’re able to build trust with developers. Working with developers: The bare minimum My bare minimum for working with developers requires: Going in with a desired end state rather than a specific solution. Being curious rather than accusatory. Following their process and providing all the information they need to get the job done or tell me why they can’t do it. Speak well about them behind their back, and share their success up and out. Montse Cano on X Montse Cano on X Montse Cano summarizes this beautifully and expands on where she felt these issues originated: “[in] the notion that engineering teams exist to do what you wanted them to do, and that they did so by simply pressing a button that would take them 2 minutes.
