Post by account_disabled on Nov 23, 2023 6:25:24 GMT
Jon Brod of AOL Ventures #Marketplaces2010 Jon Brod of AOL Ventures #Marketplaces2010 March 22, 2010by Andrew ShotlandBIA/Kelsey2 Comments Jon is responsible for Local & Mapping at AOL (aol.?) aol. is looking as local as their big opportunity, particularly because Asia Mobile Number List
b it involves content, which is where aol. investment. Patch is the cornerstone of aol.’s local strategy. They have created a “scalable” technology platform. They then hire a journalist and plop them into a community. Brod is now running through examples of stories that local Patch editors have broken. They seem to be focused on good local linkbait like lo
st dogs, misspelled public signs and mislabeled hamster photos. They also broke a story that a local politician had served time for murder. Sounds like a local paper right? An ad on Patch is 4.1% the cost of a like-sized daily newspaper. That’s a good stat. Has grown from 3 markets one year ago to 41 communitie
s on four different states. Forming Patch.org – foundation to improve quality of life via access to trusted local info. Relaunching “City’sBest” brand in 25 markets. Pretty much Yelp or Zagats-like rating service. Relaunching MapQuest this year. 19th largest property on the web. 46% share, 40M unique vistiors, #2 navigation app Seed, aol’s content system, geocodes every piece of content created at aol. They have a LocalFund to invest in local startups. Nice quote: “local is not a 1 ton gorilla, it is 2,000 one-pound monkeys” Question: @bensaren asks how is this different than.
b it involves content, which is where aol. investment. Patch is the cornerstone of aol.’s local strategy. They have created a “scalable” technology platform. They then hire a journalist and plop them into a community. Brod is now running through examples of stories that local Patch editors have broken. They seem to be focused on good local linkbait like lo
st dogs, misspelled public signs and mislabeled hamster photos. They also broke a story that a local politician had served time for murder. Sounds like a local paper right? An ad on Patch is 4.1% the cost of a like-sized daily newspaper. That’s a good stat. Has grown from 3 markets one year ago to 41 communitie
s on four different states. Forming Patch.org – foundation to improve quality of life via access to trusted local info. Relaunching “City’sBest” brand in 25 markets. Pretty much Yelp or Zagats-like rating service. Relaunching MapQuest this year. 19th largest property on the web. 46% share, 40M unique vistiors, #2 navigation app Seed, aol’s content system, geocodes every piece of content created at aol. They have a LocalFund to invest in local startups. Nice quote: “local is not a 1 ton gorilla, it is 2,000 one-pound monkeys” Question: @bensaren asks how is this different than.
